Mathew K Analytics

Market Research Analytics in Python

A free 56-lesson course. Every lesson has a video walkthrough and a Jupyter notebook you can download or open in Google Colab; 2 lessons include real datasets. Tools covered: pandas, NumPy, Matplotlib, seaborn, scikit-learn, collections.

Introduction to Market Research and Analytics in Python21 min
Lesson 1

Introduction to Market Research and Analytics in Python

📓 Notebook · pandas · NumPy

Primary vs Secondary Market Research Data Explained for Analytics Training20 min
Lesson 2

Primary vs Secondary Market Research Data Explained for Analytics Training

📓 Notebook · pandas · NumPy · Matplotlib

Quantitative vs Qualitative Research Methods: Key Differences for Market Analysts20 min
Lesson 3

Quantitative vs Qualitative Research Methods: Key Differences for Market Analysts

📓 Notebook · pandas · NumPy

Market Research Workflow Using Python: Step-by-Step Training Guide22 min
Lesson 4

Market Research Workflow Using Python: Step-by-Step Training Guide

📓 Notebook · pandas · NumPy

Setting Up Python and Jupyter for Market Research Analytics23 min
Lesson 5

Setting Up Python and Jupyter for Market Research Analytics

📓 Notebook · pandas · NumPy

Python Basics for Market Research Analysis: Essential Training22 min
Lesson 6

Python Basics for Market Research Analysis: Essential Training

📓 Notebook · Matplotlib · pandas · NumPy

Working with Lists, Dictionaries, and Functions in Python for Market Research Analytics24 min
Lesson 7

Working with Lists, Dictionaries, and Functions in Python for Market Research Analytics

📓 Notebook · pandas · NumPy

Numerical Analysis with NumPy for Market Data Training23 min
Lesson 8

Numerical Analysis with NumPy for Market Data Training

📓 Notebook · pandas · NumPy

Introduction to Pandas for Market Research: Master Data Analysis with Python21 min
Lesson 9

Introduction to Pandas for Market Research: Master Data Analysis with Python

📓 Notebook · pandas · NumPy · Matplotlib

How to Load Survey and Market Data from CSV & Excel in Python | Market Research Analytics25 min
Lesson 10

How to Load Survey and Market Data from CSV & Excel in Python | Market Research Analytics

📓 Notebook · pandas · NumPy

Mastering Survey & Market Research Dataset Structures in Python | Analytics Training19 min
Lesson 11

Mastering Survey & Market Research Dataset Structures in Python | Analytics Training

📓 Notebook · pandas · NumPy · Matplotlib

Understanding Demographic Variables in Market Research Analytics with Python17 min
Lesson 12

Understanding Demographic Variables in Market Research Analytics with Python

📓 Notebook · pandas · NumPy · Matplotlib

Likert Scale and Rating Question Analysis in Python for Market Research21 min
Lesson 13

Likert Scale and Rating Question Analysis in Python for Market Research

📓 Notebook · pandas · NumPy · Matplotlib

Handling Open-Ended Survey Responses in Python for Market Research20 min
Lesson 14

Handling Open-Ended Survey Responses in Python for Market Research

📊 Dataset · 📓 Notebook · pandas · NumPy · Matplotlib

Assessing Data Quality in Market Research23 min
Lesson 15

Assessing Data Quality in Market Research

📓 Notebook · pandas · NumPy · Matplotlib

How to Identify Missing and Invalid Survey Responses in Python | Market Research Analytics20 min
Lesson 16

How to Identify Missing and Invalid Survey Responses in Python | Market Research Analytics

📓 Notebook · pandas · NumPy · Matplotlib

Cleaning and Standardizing Market Research Data Using Python: Step-by-Step Tutorial32 min
Lesson 17

Cleaning and Standardizing Market Research Data Using Python: Step-by-Step Tutorial

📓 Notebook · pandas · NumPy

Removing Duplicate and Biased Responses in Market Research Analytics with Python21 min
Lesson 18

Removing Duplicate and Biased Responses in Market Research Analytics with Python

📓 Notebook · pandas · NumPy

Encoding Categorical and Survey Variables in Python | Market Research Analytics Tutorial18 min
Lesson 19

Encoding Categorical and Survey Variables in Python | Market Research Analytics Tutorial

📓 Notebook · pandas · NumPy

How to Prepare Clean, Analysis-Ready Datasets for Market Research Using Python26 min
Lesson 20

How to Prepare Clean, Analysis-Ready Datasets for Market Research Using Python

📓 Notebook · pandas · NumPy · Matplotlib

Descriptive Statistics for Market Research Using Python | Comprehensive Analysis Guide26 min
Lesson 21

Descriptive Statistics for Market Research Using Python | Comprehensive Analysis Guide

📓 Notebook · pandas · NumPy

Master Frequency Tables & Percentage Analysis for Market Research Using Python19 min
Lesson 22

Master Frequency Tables & Percentage Analysis for Market Research Using Python

📓 Notebook · pandas · NumPy

Cross Tabulation and Segment Comparisons in Python for Market Research Analysis28 min
Lesson 23

Cross Tabulation and Segment Comparisons in Python for Market Research Analysis

📓 Notebook · pandas · NumPy · Matplotlib

Visualizing Survey and Market Data Using Python for Market Research25 min
Lesson 24

Visualizing Survey and Market Data Using Python for Market Research

📓 Notebook · pandas · NumPy · Matplotlib

Interpreting Patterns and Market Trends in Python Market Research Analytics23 min
Lesson 25

Interpreting Patterns and Market Trends in Python Market Research Analytics

📓 Notebook · pandas · NumPy · Matplotlib

Introduction to Market Segmentation: Essential Concepts for Market Research Analytics in Python20 min
Lesson 26

Introduction to Market Segmentation: Essential Concepts for Market Research Analytics in Python

📓 Notebook · pandas · NumPy · Matplotlib

Demographic Segmentation Analysis for Market Research in Python21 min
Lesson 27

Demographic Segmentation Analysis for Market Research in Python

📓 Notebook · pandas · NumPy

Behavioral and Attitudinal Segmentation in Market Research21 min
Lesson 28

Behavioral and Attitudinal Segmentation in Market Research

📊 Dataset · 📓 Notebook · pandas · NumPy

Rule Based Customer Segmentation in Python: Step-by-Step Training19 min
Lesson 29

Rule Based Customer Segmentation in Python: Step-by-Step Training

📓 Notebook · pandas · NumPy

Customer Clustering Using K-Means21 min
Lesson 30

Customer Clustering Using K-Means

📓 Notebook · scikit-learn · pandas · NumPy

Statistical Thinking for Market Insights: Training for Data-Driven Decision Making26 min
Lesson 31

Statistical Thinking for Market Insights: Training for Data-Driven Decision Making

📓 Notebook · pandas · NumPy · Matplotlib

Hypothesis Testing in Market Research: Essential Methods and Practical Python Analysis25 min
Lesson 32

Hypothesis Testing in Market Research: Essential Methods and Practical Python Analysis

📓 Notebook · pandas · NumPy · seaborn

Comparing Groups Using t-Tests: A Practical Guide for Market Research Analytics in Python22 min
Lesson 33

Comparing Groups Using t-Tests: A Practical Guide for Market Research Analytics in Python

📓 Notebook · pandas · NumPy · SciPy

Chi-Square Tests for Analyzing Survey Relationships Using Python | Market Research Analytics25 min
Lesson 34

Chi-Square Tests for Analyzing Survey Relationships Using Python | Market Research Analytics

📓 Notebook · pandas · NumPy · SciPy

Correlation and Key Driver Analysis in Market Research28 min
Lesson 35

Correlation and Key Driver Analysis in Market Research

📓 Notebook · statsmodels · scikit-learn · pandas

Measuring Customer Satisfaction with Market Research Data25 min
Lesson 37

Measuring Customer Satisfaction with Market Research Data

📓 Notebook · pandas · NumPy · Matplotlib

Net Promoter Score Analysis in Python for Market Research20 min
Lesson 38

Net Promoter Score Analysis in Python for Market Research

📓 Notebook · pandas · NumPy · Matplotlib

Master Brand Awareness & Perception Metrics Using Python for Market Research27 min
Lesson 39

Master Brand Awareness & Perception Metrics Using Python for Market Research

📓 Notebook · pandas · NumPy · Matplotlib

Cleaning Open-Ended Survey Text Data for Market Research in Python23 min
Lesson 41

Cleaning Open-Ended Survey Text Data for Market Research in Python

📓 Notebook · pandas · NumPy · regex (re)

Master Word Frequency & Keyword Analysis for Market Research Using Python24 min
Lesson 42

Master Word Frequency & Keyword Analysis for Market Research Using Python

📓 Notebook · NumPy · pandas · regex (re)

Basic Sentiment Analysis for Survey Feedback Using Python19 min
Lesson 43

Basic Sentiment Analysis for Survey Feedback Using Python

📓 Notebook · pandas · NumPy · Matplotlib

Identifying Common Themes in Customer Comments with Python Analytics26 min
Lesson 44

Identifying Common Themes in Customer Comments with Python Analytics

📓 Notebook · pandas · NumPy · Matplotlib

Visualizing Text-Based Market Insights in Python for Market Research22 min
Lesson 45

Visualizing Text-Based Market Insights in Python for Market Research

📓 Notebook · collections · pandas · NumPy

Introduction to Trend Analysis in Market Research21 min
Lesson 46

Introduction to Trend Analysis in Market Research

📓 Notebook · pandas · Matplotlib · NumPy

Analyzing Market and Consumer Trends Over Time Using Python | Market Research Analytics27 min
Lesson 47

Analyzing Market and Consumer Trends Over Time Using Python | Market Research Analytics

📓 Notebook · pandas · NumPy · Matplotlib

Customer Cohort Analysis Training in Python for Market Research21 min
Lesson 48

Customer Cohort Analysis Training in Python for Market Research

📓 Notebook · pandas · NumPy · Matplotlib

Retention and Churn Analysis Using Python for Market Research24 min
Lesson 49

Retention and Churn Analysis Using Python for Market Research

📓 Notebook · scikit-learn · pandas · NumPy

Introductory Market Trend Forecasting27 min
Lesson 50

Introductory Market Trend Forecasting

📓 Notebook · pandas · NumPy · Matplotlib

Turning Market Analysis into Business Insights with Python18 min
Lesson 51

Turning Market Analysis into Business Insights with Python

📓 Notebook · pandas · NumPy

Writing Insight-Driven Market Research Summaries in Python23 min
Lesson 52

Writing Insight-Driven Market Research Summaries in Python

📓 Notebook · pandas · NumPy · TextBlob

Data Storytelling for Stakeholders: Enhance Market Research Analytics Skills24 min
Lesson 53

Data Storytelling for Stakeholders: Enhance Market Research Analytics Skills

📓 Notebook · pandas · NumPy · Matplotlib

Best Practices for Market Research Visuals | Python Analytics Tutorial27 min
Lesson 54

Best Practices for Market Research Visuals | Python Analytics Tutorial

📓 Notebook · scikit-learn · pandas · NumPy

Exporting Analysis Results and Reports in Python for Market Research15 min
Lesson 55

Exporting Analysis Results and Reports in Python for Market Research

📓 Notebook · pandas · NumPy

End-to-End Market Research Analytics Project24 min
Lesson 56

End-to-End Market Research Analytics Project

📓 Notebook · pandas · NumPy · collections

Customer Segmentation Case Study Using Python for Market Research Analytics21 min
Lesson 57

Customer Segmentation Case Study Using Python for Market Research Analytics

📓 Notebook · scikit-learn · pandas · NumPy

Market Insights and Recommendations Case Study with Python Analytics23 min
Lesson 58

Market Insights and Recommendations Case Study with Python Analytics

📓 Notebook · pandas · NumPy